Online marketing Startegy-That WORKS

HI All,
In my previous posts I gave you an Introduction to most of the important Internet marketing tools, like search engine optimization (SEO), Affiliate Marketing, pay per click (PPC) campaigns, broader view of SEM.

In my future post I will give more focus on inside of all these internet marketing tools but before that I would like to draw your attention towards one of the mot important issue or concern faced by most of the advertisers that is low conversions.

There can be ‘n’ number of reasons of low conversion rate like irrelevant keywords targeting, bad creation of ad copies, poor message on landing page etc. etc.

But in my view all the online marketing consultants or service providing companies already have knowledge about all these issues so they work good on that but the place where they miss is something related to marketing and online activities.

Generally people take marketing and online marketing as two different domains but in fact no online marketing strategy can work until it is well merged with all the marketing and sales activities of the company or say business objectives of the company.

SEO (Search Engine Optimization), PPC (Pay Per Click) Advertising, Email Marketing, and Social Media Marketing are all critical components of online marketing, but they produce tangible results only when used within a well-designed framework of sound online marketing Strategy with clear business objectives.

Do you know why a large number of PPC initiatives fail today? Because of the disconnect between Online Marketing and Marketing: the online marketing team and the marketing team works separately.

Marketing > Business Strategy > Marketing Activities

Online Marketing > Promotion > SEO > SEM

But in real sense Online Marketing as an integral part of our customer’s core marketing strategy.

Business Strategy > Marketing > Promotion > SEO > SEM

So for having a great online marketing campaign any online marketer should align all his/her marketing activities with online marketing, and then look out your self how your online marketing changes his face.